We have revamped the image of a leading manufacturer of construction chemicals

As part of the new brand architecture, resulting from changes in the KLEIB strategy, we have created two separate product brands:

KLEIB PROFESSIONAL – a brand of specialist construction materials developed to meet all needs of civil engineering.

KLEIB PROCOLOR – a brand of high-quality specialist indoor paints, characterised by excellent covering power, high resistance to scrubbing and very low emissions of odour.

Introduction of new brands also required changes of all packaging materials.

The KLEIB PROFESSIONAL brand dedicated to experts became more pronounced. The new graphic design is based on strong, vivid colours which attract the eye, but most importantly facilitate identification of different product families on the store shelves. The main properties and intended use of the products have been additionally highlighted on the front of the packaging.

New packaging for the KLEIB PROCOLOR family was to highlight all product features and information important for the user. The colour and clear layout of the packaging facilitate quick identification of these products.

The change has been applied to all product lines of both brands, i.e. the total of over 45 packaging types.

As part of a comprehensive service, we also revamped the information and advertising materials, designed a full product catalogue and near the end of 2015 we launched a new website at: www.kleib.pl

Client

KLEIB

Range of services

Advertising

Brand architecture

Branding

Communications

Packaging

Printed materials

Sales Support

Strategy

Visual identification

Website

Realization

2016